Brand Representation

We have a total of 42 years Experience in the Food and Beverage industries of Europe and Asia.

We offer Brand Representation Services for European Brands looking for a market share in Southeast Asia as well as Market Strategy Recommendations and Action Plans to assist companies in their market penetrations.

Our Services represent a very Cost-effective Solution for companies that do not want to invest in setting up their own local or regional offices.



F&B Brands, Concepts & Franchises

We represent F&B Concepts &/or Franchises, that aim to Export and Expand their businesses into Asia.

This includes:

  • The sourcing of a master-franchise or franchise partners as well as licensees

  • Assistance to franchisees (sub-contracting of management support, training, marketing, product development, outsourcing, project management)

  • Representation of the franchisor in a market to ensure a respect of brand identity and correct business ethics

  • Conducting market research and development plans

  • Representing a franchisor in a franchise event or exhibition in Singapore, Malaysia, Thailand and Australia. A very cost-effective solution to promoting brands locally

Entering Asian markets requires local knowledge.

We conduct a Customised Search and provide Professional Presentations to suitable investors ensuring that both franchisors and franchisees have every possibility for success.

We are looking for Master-Franchise Partners in Singapore, Thailand, Malaysia, Hongkong and Shanghai-China, for the following concepts:
Angelina
Bert’s
Toastissimo



Food Manufacturing Brands

We represent Food Manufacturers that aim to penetrate new markets in Asia without investing in their own local or regional infrastructures.

Our light structure is Efficient, Reliable, Fast-reacting and Cost-effective.

We propose the following services:

  • Conducting retail market research and marketing plans

  • Sourcing for compatible local distributors or importers

  • *A representation of the brand, including guarding its interests.
    Controlling distributors’ actions, as well as the integrity of the brand in the respective markets

    *
  • Assisting in the development of brand awareness as well as leveraging sales of the branded products through implementation and supervision of marketing programs

  • Organising and delivering professional presentations to new prospects on behalf of the company’s brand

  • Opening and managing a representative office in Singapore

We have the expertise to provide Solutions and Strategies for achieving a Franchisors’ Developmental Objectives. We are able to assist in the implementation of Specific Marketing and Communication Plans with the aim of Promoting and Developing Brand Awareness in any of the Asian Markets through the appropriate choice of media.

Currently, we represent Folies, the French Bakery.
We are looking for a Distributor or an Importer for Singapore.
Folies



Asian Brands for Western Europe

We have a Representative Office in France.

We provide assistance in penetrating markets such as France, Italy, Germany, Switzerland and Spain to the following companies:

  • Asian companies or brands in the food and beverage industry

  • Asian companies or brands in the retail food industry

  • Local manufacturers of equipment for hotels & restaurants

We help you to source for Partners, Distributors, Importers, Retailers, Franchisees and Licensees.

We conduct Market Research and Feasibility Studies for this region.